Privacy Policy

Dominican Permanent Makeup ("we," "our," or "us"), located at 1276 Industrial Blvd, Suite 3, Gainesville, GA 30501, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website dominicanpermanentmakeup.com or interact with our services.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

1. Information We Collect

Information You Provide Directly

• Name, phone number, and email address when you contact us or book an appointment
• Appointment preferences and service inquiries
• Messages sent through contact forms or WhatsApp

Information Collected Automatically

• IP address and browser type
• Pages visited and time spent on our site
• Referring website and search terms
• Device type and operating system
• Cookies and similar tracking technologies (see Section 5)

Information from Third Parties

• Information from Facebook, Instagram, or Google if you interact with our ads or social media profiles
• Booking data from Booksy (our appointment scheduling platform)

2. How We Use Your Information

We use the information we collect to:

• Schedule and confirm your appointments
• Respond to your inquiries and provide customer support
• Send appointment reminders and follow-up communications
• Improve our website, services, and marketing
• Display targeted advertisements on Facebook, Instagram, and Google
• Analyze website traffic and user behavior (via Google Analytics)
• Comply with legal obligations

3. Sharing Your Information

We do not sell your personal information. We may share your information with:

Service Providers

• Booksy — appointment scheduling platform
• Zelle / Bank — payment processing for deposits
• Google LLC — analytics and advertising services
• Meta Platforms, Inc. (Facebook/Instagram) — advertising and analytics

Legal Requirements

We may disclose your information if required by law, court order, or governmental authority.

4. Advertising & Remarketing

Meta Pixel (Facebook/Instagram Ads)

Our website uses the Meta Pixel (formerly Facebook Pixel), a tracking tool provided by Meta Platforms, Inc. The Meta Pixel allows us to measure the effectiveness of our advertising campaigns, track conversions, build custom audiences, and show you relevant ads on Facebook and Instagram.

The Meta Pixel may collect data such as your IP address, browser information, and pages you visit on our site. This data is sent to Meta in accordance with Meta's Data Policy.

You can opt out of Meta's use of your data for advertising purposes at: facebook.com/privacy/explanation or via optout.aboutads.info.

Google Ads & Google Analytics

We use Google Analytics and Google Ads, services provided by Google LLC. These tools collect information about how visitors use our website, including pages visited, time spent, and actions taken. This information is used to improve our website and run targeted advertising campaigns.

Google may use cookies and similar technologies to track your interactions with our ads. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

You can manage Google's advertising settings at: adssettings.google.com.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. Types of cookies we use:

You can control cookies through your browser settings. Note that disabling certain cookies may affect site functionality.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Appointment and contact records are retained for up to 3 years for business purposes.

7. Your Privacy Rights

California Residents (CCPA)

Under the California Consumer Privacy Act (CCPA), California residents have the right to:

• Know what personal information we collect and how it is used
• Request deletion of your personal information
• Opt out of the sale of your personal information (we do not sell personal data)
• Non-discrimination for exercising your privacy rights

All Users (General Rights)

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Opt out of marketing communications at any time

To exercise any of these rights, contact us at: [email protected]

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

9. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to third-party websites (Booksy, Google Maps, Instagram, Facebook, TikTok). We are not responsible for the privacy practices of these sites and encourage you to review their respective privacy policies.

11. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. We will notify you of significant changes by updating the "Last Updated" date at the top of this page. Your continued use of the site after changes constitutes acceptance of the updated policy.